Failure to embrace change and adapt to its demands produces surprising business casualties. For example, how could manufacturers of film-based cameras fail to anticipate the impact of digital photography? Change Basics offers a complete how-to guide for organizations and individuals seeking to understand, manage, and lead change. Included is a powerful four-phase model to help change agents understand and respond to the emotional journey during a change initiative. The authors offer dozens of practical tips, tools, and strategies to aid successful change implementation including: Using appreciative inquiry methodology; Understanding effective communication; Building employee resilience.Russell, Jeffrey is the author of 'Change Basics A Complete How-to Guide to Help You Introduce, Manage, and Lead Change, Reduce Resistance, Build Change Resilience, Implement a Solid 10-step Action' with ISBN 9781562864521 and ISBN 1562864521.