Cases in Strategic Management - Fred R. David

A component of David's Strategic Management, 6/e, this book is unique in its lively, conversational style, practitioner-oriented perspective, numerous experiential exercises, and exceptionally up-to-date cases that focus on real companies in the news.It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents cases for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.David, Fred R. is the author of 'Cases in Strategic Management - Fred R. David' with ISBN 9780023278693 and ISBN 0023278692.