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9780471547464

Cases in Marketing Management

Cases in Marketing Management
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Product details

  • ISBN-13: 9780471547464
  • ISBN: 0471547468
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Dalrymple, Douglas J., Parsons, Leonard J., Jeannet, Jean-Pierre

SUMMARY

Marketing Decision Making. Customer Behavior and Market Segmentation. Marketing Research and Forecasting. Product Policy. Advertising and Sales Promotion. Pricing. Distribution. Marketing and Society. Planning and Implementation. Case Index.Dalrymple, Douglas J. is the author of 'Cases in Marketing Management' with ISBN 9780471547464 and ISBN 0471547468.

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