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9780763730505

Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century)

Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century)
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  • ISBN-13: 9780763730505
  • ISBN: 0763730505
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Jones and Bartlett Publishers, Inc.

AUTHOR

Andrea Kihlstedt

SUMMARY

The Second Edition of Capital Campaigns remains the authoritative work on developing plans, strategies, and tactics that will raise funds for capital projects. It details proven methods of preparing for, launching, and completing a successful project. Step-by-step instructions, along with graphs, charts, checklists, and case studies will help make your campaign run smoothly by outlining the entire process from start to finish. The Second Edition also discusses new techniques required to successfully connect with your donors, including using e-mail, the Internet, telephone solicitations, clubs, and much more. In addition, this edition expands on the importance of tracking givers and shows you how to conduct successful Internet-based research, how to use databases to their fullest potential, and how to hire the appropriate outside consultants.Andrea Kihlstedt is the author of 'Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century)', published 2003 under ISBN 9780763730505 and ISBN 0763730505.

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