Campaign Planner For Promotion and Integrated Marketing Communications

Campaign Planner For Promotion and Integrated Marketing Communications

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  • ISBN-13: 9780324151978
  • ISBN: 0324151977
  • Edition: 2
  • Publication Date: 2001
  • Publisher: South-Western College Pub


Shay Sayre


Part I Introduction. Part II Selecting a Client and Agency Role. A. Selecting a Client. B. Choosing an Agency Role and Following the Rules. C. Team-Building Activities. Part III Agency Meeting Rosters. A. Scheduling and Conducting Agency Meetings. B. Agency Evaluation and Final Report. Part IV Planning Steps and Activities. A. Starbucks Coffee Profile. B. Planning Activities. C. Execution Activities. Part V Campaign Aids and Reading Assignment. A. Research Aids. B. Execution Aids. C. Presentation Aids. D. Reading Assignment. Part VI Campaign Plans Book. A. Assembling the Plans Book. B. Student Campaign - Starbucks Coffee.Shay Sayre is the author of 'Campaign Planner For Promotion and Integrated Marketing Communications', published 2001 under ISBN 9780324151978 and ISBN 0324151977.

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