Heeter, Carrie, Greenberg, Bradley S., Dervin, Brenda
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.Heeter, Carrie is the author of 'Cableviewing' with ISBN 9780893914677 and ISBN 0893914673.
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