Marian Salzman is a seasoned advertising executive and one of the world's leading trendspotters. Chief Strategy Officer at Euro RSCG Worldwide, Salzman is widely considered to be the inventor of online focus groups Ira Matathia is the Managing Director at Euro RSCG, MVBMS Partners, and a former president of Chiat/Day in Canada and New York. He is a well-known speaker on the international circuit Ann O'Reilly is a writer and editor who has worked for agencies such as Chiat/Day and Young & Rubicam. She currently serves as Editorial Director of S.T.A.R. (Strategic Trendspotting and Research) at Euro RSCGSalzman, Marian is the author of 'Buzz Harness the Power of Influence and Create Demand' with ISBN 9780471273455 and ISBN 0471273457.