Business To Business To Marketing Management

Business To Business To Marketing Management

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  • ISBN-13: 9780324315448
  • ISBN: 0324315449
  • Publication Date: 2004
  • Publisher: Cengage South-Western


Zimmerman, Alan, Blythe, Jim


BUSINESS TO BUSINESS MARKETING covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers.Zimmerman, Alan is the author of 'Business To Business To Marketing Management ', published 2004 under ISBN 9780324315448 and ISBN 0324315449.

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