Business Strategy in a Semiglobal Economy

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organized its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing.Mourdoukoutas, Panos is the author of 'Business Strategy in a Semiglobal Economy ', published 0008 under ISBN 9780765613417 and ISBN 0765613417.