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9780072407419

Business Research Methods

Business Research Methods
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  • Condition: Very Good
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  • Ships From: Rochelle, IL
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  • Comments: 7th Edn. [With CD-ROM] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding

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  • ISBN-13: 9780072407419
  • ISBN: 0072407417
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Cooper, Donald R., Schindler, Pamela S.

SUMMARY

Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.Cooper, Donald R. is the author of 'Business Research Methods' with ISBN 9780072407419 and ISBN 0072407417.

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