PREPARING TO OPERATE THE BUSINESS. Planning. Forecasting. Cost-Volume-Profit Relationships. Investing in Long-Term Assets and Capital Budgeting. Budgeting for Operations. OPERATING THE BUSINESS. Cash Flow Concerns. Managing Inventories. Pricing. Marketing Analysis. Financing. EVALUATING THE OPERATIONS OF THE BUSINESS. Reporting. Ratios. Taxes and Insurance. Business Valuation. Professional Advisors. Index.Burton, E. James is the author of 'Business Owner's Operating Manual: A Step-by-Step Guide to Planning, Operating and Evaluating Your Business - James James Burton - Hardcover' with ISBN 9780471879275 and ISBN 0471879274.