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9780324233841

Business Of Sports Text and Cases On Strategy And Management
Business Of Sports Text and Cases On Strategy And Management
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  • ISBN-13: 9780324233841
  • ISBN: 0324233841
  • Publication Date: 2005
  • Publisher: Thomson Learning

AUTHOR

Greyser, Stephen A., Walsh, Bill, Foster, George

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SUMMARY

Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.Greyser, Stephen A. is the author of 'Business Of Sports Text and Cases On Strategy And Management', published 2005 under ISBN 9780324233841 and ISBN 0324233841.

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