Business of Sport Management

'We are desperate for a text in this area.' Dr Kamel Mellahi, Lecturer in Strategic Management, Loughborough University Business School, Loughborough University, UK 'In the process of a professionalistion of sports businesses in general and sport management in particular, I strongly recommend this book. It offers a perfect guide to students as well as experienced professionals for the 21st Century.' Jos Verschueren, Programme Director Sports Management, VLEKHO Business School, Brussels, Belgium 'A comprehensive and useful text that will be recommended reading to all those studying the management of sport at undergraduate and postgraduate levels.' Dr Peter Williams, School of Leisure, Hospitality and Food Management, University of Salford, UK 'Unlike many other textbooks, Beech & Chadwick's book is not lacking in management theory. It is useful for academics teaching the subject as well as for practitioners in a sport business.' Paul De Knop, Full Professor in sport management and sport sociology at the Universities of Brussels, Belgium and Tilburg, The Netherlands. The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need.The Business of Sport Managementis ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in the UK, Europe and Australia it is also of great interest to practitioners working in sport businesses. Blending both theory and practiceThe Business of Sport Managementlooks at the distinctive context of sport organisations. It examines the sport management theories and practice within functional areas such as finance, human resource management and marketing. Finally it considers important contemporary issues such as risk management, the media, sponsorship and merchandising. Set in an international environment the authors have choosen stimulating examples from a wide variety of sports. Key Features The first business focussed textbook to meet the needs of the sport management student outside the US. Many original case studies and examples of a wide variety of sports encourage students to apply the theory to real world scenarios. Learning outcomes, questions, exercises and ideas for further research help students structure their progress. About the Editors John Beechis the head of Leisure, Sport and Tourism Management at Coventry Business School, Coventry University. Simon Chadwick lectures at Leeds University Business School, the University of Leeds.Beech, John is the author of 'Business of Sport Management ', published 2004 under ISBN 9780273682684 and ISBN 0273682687.