Business Marketing: Connecting Strategy, Relationships, and Learning

Business Marketing: Connecting Strategy, Relationships, and Learning
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  • ISBN-13: 9780073529905
  • ISBN: 0073529907
  • Edition: 4
  • Publication Date: 2008
  • Publisher: McGraw-Hill/Irwin


F. Robert Dwyer, John Tanner


This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.F. Robert Dwyer is the author of 'Business Marketing: Connecting Strategy, Relationships, and Learning', published 2008 under ISBN 9780073529905 and ISBN 0073529907.

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