4778136

9780132287852

Business Essentials

Business Essentials
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  • ISBN-13: 9780132287852
  • ISBN: 0132287854
  • Edition: 6
  • Publication Date: 2006
  • Publisher: Prentice Hall

AUTHOR

Ebert, Ronald J., Griffin, Ricky W.

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SUMMARY

This "best-selling book" continues to present a brief "no-nonsense " approach to the fundamentals of business that spans the range of all functional areas- management, marketing, operations, accounting, information systems, finance, and legal studies. Topics comprehensively covered include: the contemporary business environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues. An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.Ebert, Ronald J. is the author of 'Business Essentials', published 2006 under ISBN 9780132287852 and ISBN 0132287854.

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