Business Communication Today

Business Communication Today
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  • ISBN-13: 9780131478459
  • ISBN: 0131478451
  • Edition: 8
  • Publication Date: 2004
  • Publisher: Prentice Hall PTR


Bovee, Courtland L., Thill, John


Learn How tie Leading Text Blends with Technology to Create a Total Teaching and Learning Solution Technology now plays a central role in business communication, and technology plays a central role inBusiness Communication Today,too--as both content and pedagogy. The eighth edition builds on 20 years of success with an extensive revision that integrates every vital form of technology that students will be expected to use on the job. Technology is part of this book's mission to provide students with a solid background in communication fundamentals, a realistic look at the challenges of working in today's demanding business environment, and the skills they need to compete and succeed. From the opening chapter on communication concepts to the closing discussion of employment interviewing,Business Communication Todayhelps students use technology wisely, work quickly under time and budget constraints, and communicate with close attention to ethics and etiquette. Moreover, onlyBusiness Communication Todayhelps instructors and students take full advantage of new advances in technology that can have a highly positive effect on learning. The blending of this textbook with technology, such as its "Document Makeovers" that are presented in an engaging multimedia environment, OneKey learning modules, and interactive website, make the text the most effective teaching and learning tool you'll find for a business communication course. Because of its vivid insights into real-world communication situations and lively, conversational writing style, this text holds the interest of students and teachers alike. In the two decades since the first edition was published, millions of students have learned about business communication fromBusiness Communication Today.The text has been awarded the prestigious Award of Excellence by the Text and Academic Authors Association and is the leading text in the field. This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills. As you'll see on the pages that follow, this edition of the text with its high-tech supplements make classes livelier, more relevant, and more enjoyable. NEW CONTENT IN THIS EDITION Integrated Approach to Technology Technology is woven into the fabric of this book in every chapter to illustrate the changing ways people are communicating with each other. Students are introduced to the pervasive role of communication technology in a special four-page photo essay in Chapter 1, "Powerful Tools for Communicating Effectively." These cutting-edge topics throughout the book include the following: computer animation corporate blogs digital rights electronic documents electronic forms electronic presentations electronic resume production e-mail e-portfolios extranets graphic design software groupware and shared online workspaces idea-generation and document-planning software image processing tools instant messaging interactive media Internet telephony (VoIP) Intranets linked and embedded documents multimedia documents multimedia presentations online chat systems for sales and customer support online research techniques online survey tools proposal-writing software resume scanning systems RSS newsfeeds search and metasearch engines security and privacy concerns in electronic media (including e-mail hygiene) social networking applications streaming media templates and stylesheets translation software videoconferencing and telepresence virtual agents and bots virtual private networks (VPNs) web directories wBovee, Courtland L. is the author of 'Business Communication Today', published 2004 under ISBN 9780131478459 and ISBN 0131478451.

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