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Publication Date: 2002
Publisher: Prentice Hall PTR
Bovee, Courtland L., Thill, John V., Schatzman, Barbara E.
I. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Achieving Career Success through Effective Business Communication. 2. Communicating in Teams and Mastering Listening and Nonverbal Communication. 3. Communicating Interculturally. II. APPLYING THE THREE-STEP WRITING PROCESS. 4. Planning Business Messages. 5. Writing Business Messages. 6. Completing Business Messages. Component Chapter A: Writing for the Web. III. WRITING LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES. 7. Writing Routine, Good-News, and Goodwill Messages. 8. Writing Bad-News Messages. 9. Writing Persuasive Messages. IV. FINDING AND COMMUNICATING INFORMATION. 10. Finding, Evaluating, and Processing Information. 11. Communicating Information through Visuals. Component Chapter B: Communicating through the Internet and Other Technologies. V. PLANNING, WRITING, AND COMPLETING REPORTS AND PROPOSALS. 12. Planning Business Reports and Proposals. 13. Writing Business Reports and Proposals. 14. Completing Formal Business Reports and Proposals. VI. DESIGNING AND DELIVERING ORAL PRESENTATIONS. 15. Planning, Writing, and Completing Oral Presentations. 16. Enhancing Your Oral Presentation with Electronic Slides and Overhead Transparencies. VII. WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS. 17. Writing Resumes and Application Letters. 18. Interviewing for Employment and Following Up. Appendix I: Format and Layout of Business Documents. Appendix II: Documentation of Report Sources. Appendix III: Fundamentals of Grammar and Usage. Appendix IV: Tips for Effective E-Mail. Appendix V: Correction Symbols.Bovee, Courtland L. is the author of 'Business Communication Today', published 2002 under ISBN 9780130928580 and ISBN 0130928585.
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