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Publication Date: 2009
Whitney, P., Pfoertsch, Waldemar, Alexis, Jeremy
As products become more similar, and competitive advantages dissipate, the one true differentiating factor remaining is the brand. This volume discusses the role of brand management in the business to business sector.Whitney, P. is the author of 'Business Brand Design Management', published 2009 under ISBN 9783540714958 and ISBN 3540714952.
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