Business Agility Strategies for Gaining Competitive Advantage Through Mobile Business Solutions

Achieving Enterprise Value through the Strategic Use of Mobile and Wireless Technologies M-Business is your chance to achieve unprecedented agility throughout your organization--and to deliver extraordinary value to customers, wherever and when-ever they want it. InBusiness Agility, Nicholas D. Evans shows you exactly how to transform the promise of M-Business into profitable reality. Drawing on lessons learned by leading M-Business implementers in many industries, Evans walks through every stage of the successful M-Business initiative: design, process models, architecture, and, above all, execution. Along the way, he helps you identify your best M-Business opportunities for employees, partners, and customers; clear away key process and technology obstacles; and avoid the pitfalls of M-Business technology selection. Whether you're an executive, entrepreneur, strategic planner, technical decision-maker, architect, developer, or consultant, Business Agility delivers your action plan for M-Business success. Combining process agility with technical agility: the next business revolution A complete strategic roadmap for profiting from M-Business technologies Designing and architecting a winning M-Business Transform your goals into a working framework that's flexible enough to change Selecting the right M-Business applications Evaluating business intelligence, sales and field force automation, CRM, supply chain tools, and other key M-Business solutions Real case studies, real metrics: delivering on the promise of M-Business From eBay to Office Depot, hospitality to hardware: how leading companies are profiting right now M-Business: the long view Previewing tomorrow's devices, networks, standards, and applications-and preparing for them Advance raves for Business Agility... " The promise is that new wireless technologies can have a profound and dramatic effect on business-from general productivity increases to improved customer satisfaction. By providing both a comprehensive overview as well as citing and detailing specific implemented examples, this book will assist us all in closing the gap between that promise and current reality. " --Paul Reddick Vice President of Business Development Sprint PCS " Business Agility is insightful in illustrating why wireless technologies and mobile communications will be major catalysts in driving the next generation of business transformation. " --David Dickinson Vice President E-Business Nokia " Business agility has never been more paramount in succeeding in today's dramatically dynamic business environment. Wireless systems are becoming a very real way to tackle the task of getting the information you need, in the form you need it, where you need it, and when you need it to actually use it and drive results. Presenting companies that consistently push the envelope of technology in the hospitality industry, this book goes in depth with case studies on specific wireless business management systems. It illustrates new, exciting ways to grow a business, enhance customer relationships and think beyond the norm for possibilities and opportunities in the wireless world. " --Curtis Nelson President and CEO Carlson Hospitality Worldwide " A great handbook for CEOs and business executives who are looking to enhance enterprise value through mobile business technologies. " --John Goff President and CEO Crescent Real Estate Equities Company " Nick Evans gives businesses looking to exploit the huge potential of mobile and wireless systems a great primer on the key issues they'll need to coEvans, Nicholas D. is the author of 'Business Agility Strategies for Gaining Competitive Advantage Through Mobile Business Solutions' with ISBN 9780130668370 and ISBN 0130668370.