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9780029001516

Building Strong Brands
Building Strong Brands
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  • ISBN-13: 9780029001516
  • ISBN: 002900151X
  • Publication Date:
  • Publisher: Free Press

AUTHOR

SUMMARY

In this book Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and infuse the perspective of 'the brand-as-a-country-or-region.'.David A. Aaker is the author of 'Building Strong Brands', published 1995 under ISBN 9780029001516 and ISBN 002900151X.

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