Building Effective Web Sites

For any Marketing or CIS/MIS class with an introductory Web site development component. Drawing on current research, the goal of this text is to assist students to create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task.Frost, Raymond is the author of 'Building Effective Web Sites' with ISBN 9780130932884 and ISBN 0130932884.