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9780130932884

Building Effective Web Sites

Building Effective Web Sites
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  • ISBN-13: 9780130932884
  • ISBN: 0130932884
  • Publisher: Prentice Hall PTR

AUTHOR

Frost, Raymond, Strauss, Judy

SUMMARY

For any Marketing or CIS/MIS class with an introductory Web site development component. Drawing on current research, the goal of this text is to assist students to create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task.Frost, Raymond is the author of 'Building Effective Web Sites' with ISBN 9780130932884 and ISBN 0130932884.

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