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Publication Date: 2003
Publisher: Sage Pubns
Gudykunst, William B.
This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes).Gudykunst, William B. is the author of 'Bridging Differences Effective Intergroup Communication', published 2003 under ISBN 9780761929376 and ISBN 0761929371.