Comments: 2006. 1st Edition. Paperback. Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics. Num Pages: 176 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scho
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Publication Date: 2006
Adam Arvidsson is Assistant Professor in the Department of Film and Media Studies at the University of Copenhagen.Arvidsson, Adam is the author of 'Brands Meaning and Value in Media Culture', published 2006 under ISBN 9780415347167 and ISBN 0415347165.
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