Branding Health Services: Defining Yourself in the Marketplace

Branding Health Services: Defining Yourself in the Marketplace
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  • Condition: Good
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  • Comments: Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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  • ISBN-13: 9780834211759
  • ISBN: 0834211750
  • Edition: 1st
  • Publication Date: 2000
  • Publisher: Jones & Bartlett Publishers


Gilbert G. Bashe, Gil Bashe, Amy Ziegenfuss


Branding Health Services is the first book to explore how to create, protect and enhance brands in the health service industry. Readers will explore the use of branding in other industries, And The evolution of marketing differences between product and services branding. Examples of case studies include creating a brand from a new identity, protecting and enhancing a power brand, branding product lines, international brand extension, And The effect operational decisions can have on branding. Each chapter ends with a Lessons Learned section providing the reader with a ready-to-use toolbox of branding tips.Gilbert G. Bashe is the author of 'Branding Health Services: Defining Yourself in the Marketplace', published 2000 under ISBN 9780834211759 and ISBN 0834211750.

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