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9780470643594

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
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  • ISBN-13: 9780470643594
  • ISBN: 0470643595
  • Edition: 1
  • Publication Date: 2011
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Maddock, G. Michael, Brown, Paul B., Uriarte, Luisa C.

SUMMARY

Maddock, G. Michael is the author of 'Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models', published 2011 under ISBN 9780470643594 and ISBN 0470643595.

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