Comments: This item shows some wear from consistent use, but remains in good condition and works great. It may be marked, have identifying markings on it, or show other signs of previous use.
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Publication Date: 2009
Publisher: Taylor & Francis, Inc.
Heding, Tilde, Bjerre, Mogens, Knudtzen, Charlotte F.
Tilde Heding and Charlotte F. Knudtzen both lecture in strategic brand management at Copenhagen Business School. Tilde and Charlotte have published widely, while also running their own brand management consultancy. Heding Knudtzen. Mogens Bjerre is associate professor of Marketing at Copenhagen Business School. He has published extensively in the fields of franchising, key accounts management, strategic relationship marketing and retailing.Heding, Tilde is the author of 'Brand Management: Research, Theory and Practice', published 2009 under ISBN 9780415443272 and ISBN 041544327X.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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