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9780415443272

Brand Management: Research, Theory and Practice
Brand Management: Research, Theory and Practice
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  • Comments: This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CDs or DVDs. We ship within 1 business day. Big Hearted Books shares its profits with schools, churches and non-profit groups throughout New England. Thank you for your support!

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  • ISBN-13: 9780415443272
  • ISBN: 041544327X
  • Edition: 1
  • Publication Date:
  • Publisher: Taylor & Francis, Inc.

AUTHOR

SUMMARY

Tilde Heding and Charlotte F. Knudtzen both lecture in strategic brand management at Copenhagen Business School. Tilde and Charlotte have published widely, while also running their own brand management consultancy. Heding Knudtzen. Mogens Bjerre is associate professor of Marketing at Copenhagen Business School. He has published extensively in the fields of franchising, key accounts management, strategic relationship marketing and retailing.Heding, Tilde is the author of 'Brand Management: Research, Theory and Practice', published 2009 under ISBN 9780415443272 and ISBN 041544327X.

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