Tilde Heding and Charlotte F. Knudtzen both lecture in strategic brand management at Copenhagen Business School. Tilde and Charlotte have published widely, while also running their own brand management consultancy. Heding Knudtzen. Mogens Bjerre is associate professor of Marketing at Copenhagen Business School. He has published extensively in the fields of franchising, key accounts management, strategic relationship marketing and retailing.Heding, Tilde is the author of 'Brand Management: Research, Theory and Practice', published 2009 under ISBN 9780415443272 and ISBN 041544327X.