5380072

9780470822296

Brand Management 101 101 Lessons from Real World Marketing
Brand Management 101 101 Lessons from Real World Marketing
$15.89
$3.95 Shipping
List Price
$24.95
Discount
36% Off
You Save
$9.06

  • Condition: New
  • Provider: GreatBookPrices2 Contact
  • Provider Rating:
    63%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Please allow 4-14 business days for Media Mail delivery. Brand New, Perfect Condition, 100% Money Back Guarantee, Over 1,000,000 customers served

   30-day money back guarantee
$0.30
$3.95 Shipping
List Price
$24.95
Discount
98% Off
You Save
$24.65

  • Condition: Very Good
  • Provider: bookholders Contact
  • Provider Rating:
    93%
  • Ships From: College Park, MD
  • Shipping: Standard, Expedited
  • Comments: [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ]

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780470822296
  • ISBN: 0470822295
  • Publication Date:
  • Publisher: John Wiley & Sons Inc

AUTHOR

SUMMARY

Many years ago, I developed a fascination for martial arts. I started reading books that promised to teach self defense and soon I was practicing he steps at home. A few months later, I joined karate classes, and whey my sensei started teaching theory to the class, I thought I already knew it all.And then I had my first sparring bout. All the theory I had learned, all the practice I had done at home, all the things I thought I knew about karate dissipated in one single moment. That was when I tasted my own blood.That was my first experience of how theory sometimes leaves you unprepared for the real world. Marketing is no different.Useful guidelines for brand builders in the form of 101 lessons from a field test pro. Easy to read. Anyone working with brands can't help but find tips they can use. - David Aaker, Vice Chairman, Prophet Brand Strategy, Author, Brand Leadership and Building strong BrandsNever have lessons been so pleasant and easy to understand. After finishing Mainak Dhar's 101 lessons you'll be ready for any marketing exercise. This author has had hands-on experience and it shows clearly over these pages. pay attention in this teacher's class! - Allein Moore, Editor, AdAsiaDhar, Mainak is the author of 'Brand Management 101 101 Lessons from Real World Marketing', published 2007 under ISBN 9780470822296 and ISBN 0470822295.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.