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9780749437978

Brand Driven The Route to Integrated Branding Through Great Leadership

Brand Driven The Route to Integrated Branding Through Great Leadership
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  • ISBN-13: 9780749437978
  • ISBN: 0749437979
  • Publisher: Kogan Page, Limited

AUTHOR

LePla, F. Joseph, Davis, Susan V., Parker, Lynn M.

SUMMARY

'Brand Driven' shows leaders/managers how to ensure that everyone in the company becomes a brand ambassador and provides practical and proven tools for implementing a brand culture strategy.LePla, F. Joseph is the author of 'Brand Driven The Route to Integrated Branding Through Great Leadership' with ISBN 9780749437978 and ISBN 0749437979.

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