Bottom Line on Integrity 12 Principles for Higher Returns

What should my business do when being loyal and being honest are at odds? Is lying sometimes the right thing to do? How should my company resolve conflicts of principles? What are the essential skills for personal integrity? Is it possible to live by two ethical standards? Is it really possible to live the golden rule in a competitive world? The Bottom Line on Integrity offers 12 keys to help you recognize situations where you must protect your company's integrity, and helps solve the dilemma many of us encounter when our personal and business ethics conflict.McKay, Quinn G. is the author of 'Bottom Line on Integrity 12 Principles for Higher Returns', published 2004 under ISBN 9781586853808 and ISBN 1586853805.