Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down. This new edition of Blunders has been completely updated and revised. The book is full of interesting anecdotes and has been significantly updated to include more than one hundred new international business blunders. Well-known old blunders have been replaced with these new ones in order to update the lessons learned. We often hear of business success stories -- mistakes, on the other hand, are seldom admitted, easily remembered, and can be used to illustrate valuable lessons.Ricks, David A. is the author of 'Blunders in International Business' with ISBN 9781557864147 and ISBN 1557864144.