Best Ugly And Other Design Principles for the Unexpected, Offbeat, And Awkwardly Beautiful

"AvroKO is one of the most sought-after design firms in New York, and it is no wonder why if you've ever stepped into one of their restaurants. The four principals of AvroKO - Greg Bradshaw, Adam Farmene, Kristina O'Neal, and William Harris - have developed a distinct design method in which they began with a concept and bring it fully to physical, psychological, and emotional life. One of their fundamental design principles is "best ugly," a term they came across while traveling together in China, which signifies something that is beautiful and charming in an offbeat, sometimes awkward manner. Hence, their design is never obvious, but layered and rich with brilliant, unexpected touches, re-appropriated materials, and contrasting elements that are deftly integrated into a larger, unified vision." "In Best Ugly, the AvroKO principals share each step of their creative process in designing six remarkable, wholly unique restaurants from scratch. Each restaurant represents not only beautiful and functional design, but also an authentic and meaningful experience that engages all of the senses."--BOOK JACKET.Avroko is the author of 'Best Ugly And Other Design Principles for the Unexpected, Offbeat, And Awkwardly Beautiful', published 2007 under ISBN 9780061136931 and ISBN 006113693X.