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9780517883709

Ben & Jerry's The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor

Ben & Jerry's The Inside Scoop  How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor
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  • ISBN-13: 9780517883709
  • ISBN: 0517883708
  • Publication Date: 1995
  • Publisher: Crown Publishing Group

AUTHOR

Lager, Fred C.

SUMMARY

"One of the best things about this book is that it deflates the myth of the overnight entrepreneur and gives a realistic look at what really takes to be successful and stay true to your values.Lager, Fred C. is the author of 'Ben & Jerry's The Inside Scoop How Two Real Guys Built a Business With a Social Conscience and a Sense of Humor', published 1995 under ISBN 9780517883709 and ISBN 0517883708.

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