This easy-to-use handbook is ideal for practitioners concerned with overcoming behavioral deficits and excesses in a wide variety of populations and settings. Written in a reader-friendly style that assumes no prior knowledge of behavior modification or psychology, it provides a comprehensive, practical presentation of both the elementary principles of behavior modification and step-by-step "how-to" guidelines for their application. Includes real-life cases and examples throughout.Getting A Behavior To Occur More Often With Positive Reinforcement. Developing And Maintaining Behavior With Conditioned Reinforcement. Decreasing A Behavior With Extinction. Developing Behavioral Persistence Through The Use Of Intermittent Reinforcement. Types Of Intermittent Reinforcement To Decrease Behavior. Doing The Right Thing At The Right Time And Place: Stimulus Discrimination And Stimulus Generalization. Developing Appropriate Behavior With Fading. Getting A New Behavior To Occur: An Application Of Shaping. Getting A New Behavior To Occur With Behavioral Chaining. Eliminating Inappropriate Behavior Through Punishment. Establishing A Desirable Behavior By Using Escape And Avoidance Conditioning. Procedures Based On Principles Of Respondent Conditioning. Respondent And Operant Conditioning Together. Transferring Behavior To New Settings And Making It Last: Generality Of Behavior Change. Capitalizing On Existing Stimulus Control: Rules And Goals, Modeling, Guidance, And Situational Inducement. Behavioral Assessment: Initial Considerations. Direct Behavioral Assessment: What To Record And How. Functional Assessment Of The Causes Of Problem Behavior. Planning, Applying, And Evaluating A Treatment Program. Token Economies. Helping An Individual To Develop Self-Control. Systematic Self-Desensitization. Cognitive Behavior Modification. Areas Of Clinical Behavior Therapy. Ethical Issues.For practitioners of various helping professions who are concerned directly with enhancing various forms of behavioral development (e.g., education, counseling, clinical psychology, medicine, nursing, psychiatry, psychiatric nursing, social work, speech therapy, sport psychology, physiotherapy, and occupational therapy).Martin, Garry is the author of 'Behavior Modification: What It Is and How to Do It', published 2002 under ISBN 9780130995841 and ISBN 0130995843.