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Publication Date: 2003
Publisher: Thomson Learning
Churchill, Gilbert A., Brown, Tom
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.Churchill, Gilbert A. is the author of 'Basic Marketing Research With Infotrac', published 2003 under ISBN 9780324190977 and ISBN 0324190972.