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9780073529950

Basic Marketing: A Marketing Strategy Planning Approach

Basic Marketing: A Marketing Strategy Planning Approach
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  • ISBN-13: 9780073529950
  • ISBN: 0073529958
  • Edition: 18th
  • Publication Date: 2010
  • Publisher: McGraw-Hill/Irwin

AUTHOR

E. Jerome McCarthy, Joseph P. Cannon, Jr. William D. Perreault

SUMMARY

Enjoy significantly discounted prices for your copy of Basic Marketing used, because we offer previously owned copies of this textbook. Written by William D Perreault Jr, Joseph P Cannon and Jerome E McCarthy, this book focuses on basic techniques. It was published by Irwin/McGraw-Hill and this is now the 18th revised edition. If you want to buy Basic Marketing online, our website is the best place to do it. You have the chance to learn more about marketing than ever before, so make sure you seize the chance to do just that now. Get affordable copies of this book here today. E. Jerome McCarthy is the author of 'Basic Marketing: A Marketing Strategy Planning Approach', published 2010 under ISBN 9780073529950 and ISBN 0073529958.

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