"In this dazzling book, Chidester moves effortlessly and insightfully between the serious and solemn and the playful and humorous. The case studies are so very fresh and interesting, and he brings a wonderfully nuanced eye to the material."--Edward T. Linenthal, author ofThe Unfinished Bombing "Chidester's analysis of popular religion and culture is the most extensive and penetrating that exists."--Wade Clark Roof, author ofSpiritual Marketplace "This book is impressively wide-ranging in the scope of its discussion, adding a global dimension for a vantage point that makes it quite unique."--Bruce Forbes, coeditor ofReligion and Popular Culture in AmericaChidester, David is the author of 'Authentic Fakes Religion and American Popular Culture', published 2005 under ISBN 9780520242807 and ISBN 0520242807.