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9781933199009

Asinine Advertising How Stupid And Unethical Advertising Costs You Money

Asinine Advertising How Stupid And Unethical Advertising Costs You Money

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Product details

  • ISBN-13: 9781933199009
  • ISBN: 1933199008
  • Publication Date: 2005
  • Publisher: Racom Communications

AUTHOR

Lewis, Herschell Gordon

SUMMARY

The author describes the incompetents and charlatans of advertising and how they are costing us money. He does more than pillory his adversaries, he provides guidance for the reader who wants to avoid the costly mistakes of other marketers and to spot the phony offers and dishonest operators.Lewis, Herschell Gordon is the author of 'Asinine Advertising How Stupid And Unethical Advertising Costs You Money', published 2005 under ISBN 9781933199009 and ISBN 1933199008.

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