Brad J. Bushman is Professor of Psychology and Communication Studies at University of Michigan. He is also a professor at the Vrije Universiteit in Amsterdam (the Netherlands), where he teaches and does research two months per year. He received his Ph.D. from the University of Missouri in 1989 and has taught introductory social psychology courses for 15 years. Bushman's research, which has challenged several societal myths (e.g., violent media have a trivial effect on aggression, venting anger reduces aggression, violent people suffer from low self-esteem, violence and sex on TV sell products, warning labels repel consumers), earned him the nickname of the "Myth Buster" by one colleague. His research has been published in the top scientific journals (e.g., Science) and has been featured on television (e.g., ABC News 20/20, Discovery Channel), on radio (e.g., NPR, BBC, CBC), in magazines (e.g., Newsweek, Sports Illustrated), and in newspapers (e.g., The New York Times, Wall Street Journal). Bushman lives in Ann Arbor, Michigan, with his wife Tammy Stafford and their three children. In his spare time, he likes to ride his mountain bike and listen to jazz music.Baumeister, Roy F. is the author of 'Applying Soc Psy to Life: Personal Surveys-Soc Psy and Hum Nat', published 2007 under ISBN 9780495116349 and ISBN 0495116343.