Applying E-Commerce in Business

Applying E-Commerce in Business
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  • ISBN-13: 9780761948742
  • ISBN: 0761948740
  • Publisher: SAGE Publications, Limited


Tassabehji, Rana


This book is about understanding e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. Contents: Introduction to E-Commerce/The Technology/Elements of E-Commerce: Applications/Barriers to E-Commerce/E-Business Models/From Dot Com to Dot Bomb/Public Policies and Legal Issues/The Impact of "E" on Economic and Management Thinking/To the Future & BeyondTassabehji, Rana is the author of 'Applying E-Commerce in Business' with ISBN 9780761948742 and ISBN 0761948740.

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