Analyzing Visual Data
Analyzing Visual Data
$3.95 Shipping
  • Condition: New
  • Provider: LightningBooks Contact
  • Provider Rating:
  • Ships From: Multiple Locations
  • Shipping: Standard, Expedited (tracking available)
  • Comments: Fast shipping! All orders include delivery confirmation.

   30-day money back guarantee
$3.95 Shipping
List Price
92% Off
You Save

  • Condition: Good
  • Provider Rating:
  • Ships From: Mishawaka, IN
  • Shipping: Standard, Expedited
  • Comments: Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
  • ISBN-13: 9780803934351
  • ISBN: 0803934351
  • Publication Date:
  • Publisher: SAGE Publications, Incorporated



"The book offers communication researchers some of the best recent work on qualitative inquiry in the human disciplines. . . . Published by Sage, the leading publisher of qualitative research in the social sciences today. . . . [The authors] present a germinal discussion of the limitations of the purely structural and classic content analysis approaches to the reading of visual texts (over-emphasis on manifest content, fragmentation, distortion of meaning). The contributions of cognitive anthropology, ethnomethodology, and poststructuralism to this field are reviewed. This is a valuable book. . . . This work brings the communication scholar up-to-date on where qualitative methods are in current sociological and educational discourse." --Norman K. Denzin in Journal of Communication "A strength of the book is Chapter 2, which shows how content analysis can be applied to visual data. The authors use two studies of fashion to clearly demonstrate the six basic steps of quantitative content analysis and then provide a valuable explanation of the technique's shortcomings." --Journalism Quarterly Visual methods have long been used in ethnography, but rarely examined as a method. In Analyzing Visual Data, Michael S. Ball and Gregory W. H. Smith provide a basic framework for using visual data--namely still photographs--as a tool for social analysis. They determine the importance of theoretical assumptions in analyzing these data, and offer advice on how to use photographs in cognitive, symbolist, and structuralist research. This compact little volume is packed with richly illustrated examples from Native American masks to perfume advertisements. Compact and concise, this widely accessible volume will benefit students and professionals in sociology, anthropology, and research in communication, advertising, popular culture, and photo journalists.Ball, Michael S. is the author of 'Analyzing Visual Data ', published 1992 under ISBN 9780803934351 and ISBN 0803934351.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.