5855382
9780073529844
Analysis for Marketing Planning
by Lehmann, Donald R., Winer, Russell S.
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About this item
- Condition: Very Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books cannot guarantee unused access codes or working CD's! Ships fast!
Product details
- ISBN-13: 9780073529844
- ISBN: 0073529842
- Edition: 7
- Publication Date: 2007
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.Lehmann, Donald R. is the author of 'Analysis for Marketing Planning', published 2007 under ISBN 9780073529844 and ISBN 0073529842.
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