4909515
9780256057836
Analysis for Marketing Planning
by Lehmann, Donald R., Winer, Russell S.
About this item
- Condition: Good
- Provider: groovybookman Contact
- Provider Rating: 100%
- Ships From: Ione, CA
- Shipping: Standard, Expedited
- Comments: Good Softcover. This would be a Very Good Listing except for a small amount of wear on the Corners. Pages are Clean, Bright, and Unmarked. Spine is Tight.
Product details
- ISBN-13: 9780256057836
- ISBN: 0256057834
- Edition: 1
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.Lehmann, Donald R. is the author of 'Analysis for Marketing Planning' with ISBN 9780256057836 and ISBN 0256057834.
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