301073
9780844235950
Ama Handbook for Managing Business to Business Marketing Communications
by Peterson, Roger S., DeBonis, J. Nicholas, Vitale, Joe
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- Condition: Good
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Product details
- ISBN-13: 9780844235950
- ISBN: 0844235954
- Publisher: McGraw-Hill Companies, The
AUTHOR
SUMMARY
With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process.Peterson, Roger S. is the author of 'Ama Handbook for Managing Business to Business Marketing Communications' with ISBN 9780844235950 and ISBN 0844235954.
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