Burton Goldberg (President) rose to national prominence in 1994 with the first edition of Alternative Medicine: The Definitive Guide, produced by his own publishing company. As a result of the publication of the Guide, he has become a focal point for the field of alternative medicine. He has spent over 20 years researching every aspect of holistic medicine, from California to Israel, Mexico to Russia. He also started a magazine, Alternative Medicine, which has received critical acclaim as a unique, consumer-oriented guide to all aspects of alternative medicine, and published additional books. Mr. Goldberg tirelessly promotes alternative medicine through media appearances each year and has earned the reputation as "the voice of alternative medicine." Larry Trivieri, Jr., is a leading lay expert in the health and wellness field who has been exploring holistic approaches to healing and personal transformation for nearly 30 years. He served as senior editor for the first edition of Alternative Medicine: The Definitive Guide. He is also the co-author of The Complete Self-Care Guide to Holistic Medicine (Tarcher/Putnam, 1999) and author of The American Holistic Medical Association Guide to Holistic Health (John Wiley and Sons, 2001), and serves as a contributing editor for Alternative Medicine magazine. He has written articles for a variety of magazines and newspapers and been a guest on radio and television talk shows nationwide. He resides in his hometown of Utica, New York. John W. Anderson has written extensively in the field of alternative medicine for the last six years. He was the research editor and a writer for Alternative Medicine magazine, focusing primarily on natural products, holistic pet care, and healing foods. From 1999 to 2002, he was the editor-in-chief of AlternativeMedicine.com Books, overseeing the publication of the Alternative Medicine Definitive Guide Series of titles and serving as the primary writer on Weight Loss: An Alternative Medicine Definitive Guide. He resides in San Francisco, California.Goldberg, Burton is the author of 'Alternative Medicine The Definitive Guide', published 2002 under ISBN 9781587611414 and ISBN 1587611414.