21268561

9781409401490

Airline Marketing and Management
Airline Marketing and Management
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  • Comments: 2011. 7th Edition. Paperback. Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy. Num Pages: 350 pages, Includes 4 b&w illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 156 x 230

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  • Comments: ALTERNATE EDITION: Brand New Softcover International Edition, Printed in Black and White , Same content as US Edition. ISBN is different. Book cover may be different.

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  • Comments: Moderate Wear and Tear. Marks in Pencil. May have notes, highlighting, wear and tear. Supplements not guaranteed. Please contact us if you have any Questions.

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  • ISBN-13: 9781409401490
  • ISBN: 1409401499
  • Edition: 7
  • Publication Date:
  • Publisher: Ashgate Publishing, Limited

AUTHOR

SUMMARY

Shaw, Stephen is the author of 'Airline Marketing and Management', published 2011 under ISBN 9781409401490 and ISBN 1409401499.

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