Airline A Strategic Management Simulation

Airline A Strategic Management Simulation
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  • ISBN-13: 9780130654885
  • ISBN: 0130654884
  • Publisher: Prentice Hall


Smith, Jerald R., Golden, Peggy A.


For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and useeven for students and instructors with no computer experiencethis Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.Smith, Jerald R. is the author of 'Airline A Strategic Management Simulation' with ISBN 9780130654885 and ISBN 0130654884.

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