4396810

9780805858303

Advertising to Children on TV Content, Impact, And Regulation

Advertising to Children on TV Content, Impact, And Regulation
$34.43
$3.95 Shipping
  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
    81%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780805858303
  • ISBN: 080585830X
  • Publication Date: 2005
  • Publisher: Erlbaum Associates, Incorporated, Lawrence

AUTHOR

Gunter, Barrie, Oates, Caroline, Blades, Mark

SUMMARY

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.Gunter, Barrie is the author of 'Advertising to Children on TV Content, Impact, And Regulation', published 2005 under ISBN 9780805858303 and ISBN 080585830X.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.