181066

9780520058859

Advertising the American Dream: Making Way for Modernity, 1920-1940

Advertising the American Dream: Making Way for Modernity, 1920-1940
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  • ISBN-13: 9780520058859
  • ISBN: 0520058852
  • Edition: Reprint
  • Publication Date: 1986
  • Publisher: University of California Press

AUTHOR

Roland Marchand

SUMMARY

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers UniversityRoland Marchand is the author of 'Advertising the American Dream: Making Way for Modernity, 1920-1940', published 1986 under ISBN 9780520058859 and ISBN 0520058852.

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